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11 May 2004

I'm no businessman, but is this the dumbest fucking idea ever or what?

A Happy Meal for adults. A salad, water, and pedometer for (presumably) six bucks. They'll probably make millions.

Shit, Rupert's going to win that million on Thursday, isn't he?

Who, exactly, are we kidding? First of all, a real happy meal for adults would be a double Big Mac, large fries, and an XBox. Have you ever seen anyone jump for joy because they received a frickin' pedometer for Christmas?

And who does this help? People who go to McDonald's don't want fucking healthy food. They'll eat the salad once, and grab a Quarter Pounder with a cup of french fry oil as a snack on the way out. Like everyone in my generation, McDonald's used to be a treat, once a month tops, but now we go there every day because a) it's the closest place to our jobs and we only get half an hour for lunch or b) our jobs are so miserable and shitty that the only solace we get comes from the fond memories of scarfing down food I use to be able to eat without getting the trots.

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